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Zeina's is a prominent Swedish brand specializing in Middle Eastern and Mediterranean cuisine, founded by the well-known Swedish food creator and author Zeina Mourtada. The brand was launched through her company, Zeinas Kitchen AB, to bring authentic flavors like hummus, muhammara, and falafel to the Nordic mass market.
The products are primarily developed and manufactured in Sweden, often in collaboration with local food production facilities to ensure high quality and freshness. Since its inception, the brand has grown significantly, eventually leading to its acquisition by the Swedish food group Humble Group AB. This ownership ensures that while the brand maintains its authentic culinary roots, it benefits from large-scale distribution across major retailers in Scandinavia.
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