ICA Näsdukar Extra Mjuka

ICA Näsdukar Extra Mjuka is a private label personal care product from the Swedish retail giant ICA. These pocket tissues are marketed as being extra soft and are typically sold in multi-packs across Scandinavia. As a store-brand product, the manufacturing often takes place in various locations across Europe depending on current supplier contracts, although the brand itself is deeply rooted in the Swedish market.

ICA (Inköpscentralernas aktiebolag) was founded in 1938 based on a unique model of independent retailers working together. Today, it is part of ICA Gruppen, which is one of the leading retail companies in the Nordic region. The brand focuses on providing a wide range of everyday essentials, from food to hygiene products, under their own label to offer competitive pricing and quality to Swedish consumers.