Made O'Meter
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Rexona, known as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa, is a premier global brand specializing in antiperspirant and deodorant products. The brand was founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. It was originally launched as a curative ointment with a distinct scent.
Today, Rexona is owned by Unilever, one of the world's largest consumer goods companies. The brand is famous for its 'MotionSense' technology, which releases bursts of freshness as you move. Because of its massive scale, Rexona products are manufactured in multiple locations globally, including plants in Brazil, Argentina, India, and various European countries, to serve different geographic markets. As part of Unilever's personal care portfolio, the brand continues to lead the market in sweat protection innovation.
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