Joe & The Juice shake

Joe & The Juice is a popular Danish juice bar and coffee shop chain that has expanded globally. Founded in Copenhagen in 2002 by Kaspar Basse, the brand focused on providing a lifestyle experience combining healthy juices, coffee, and a distinct urban atmosphere. The product shown—a vibrant pink shake—is typically prepared on-site at various retail locations worldwide, meaning the 'manufacturing' occurs locally at each juice bar using both globally and locally sourced ingredients.

Ownership of the company has transitioned over the years to fuel its rapid international expansion. While originally a Danish startup, the majority stake was acquired by the Swedish private equity firm Valedo Partners in 2013, followed by significant investment from General Atlantic. In late 2023, the American investment firm General Atlantic acquired a majority stake in the company, taking control from Valedo Partners to further drive its growth in the US and international markets.