WholeHearted Grain Free Puppy Food

WholeHearted is a private label brand developed by Petco to offer high-quality, nutritious pet food options at more accessible price points. Launched in 2016, the brand focuses on 'thoughtfully crafted' recipes that prioritize real protein as the first ingredient and avoid fillers like corn, wheat, or soy. This specific product is a grain-free formula designed for puppies of all breeds, featuring a chicken and pea recipe with added probiotics for digestive health.

While WholeHearted is a Petco-exclusive brand, the manufacturing is handled by third-party facilities within the United States. Petco Health and Wellness Company, Inc., headquartered in San Diego, California, maintains full ownership of the brand. In Mexico, Petco operates through a joint venture with Grupo Gigante, ensuring the availability of WholeHearted products across its retail stores and online platforms in the Mexican market.