Rituals Homme 24h Hydrating Face Cream

Rituals is a luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam, Netherlands. Inspired by Eastern traditions, the brand focuses on turning everyday routines into meaningful moments. The product shown is a specialized 24-hour hydrating face cream for men from their 'Homme' collection, featuring Vitamin C and a peptide complex.

The brand remains under the private ownership of its founder through Rituals Cosmetics Enterprise B.V. while maintaining a significant global footprint with thousands of stores worldwide. Manufacturing is primarily concentrated in the Netherlands and other parts of Europe to ensure high standards of quality and sustainability, including their pursuit of B Corp certification. The company is headquartered in Amsterdam and continues to expand its presence across Europe, Asia, and the Americas without being part of a larger multi-brand conglomerate like L'Oréal or Estée Lauder.