Made O'Meter
Discover where a brand or product originates
Consul is a venerable Brazilian appliance brand with a long history of domestic manufacturing. Originally founded in the state of Santa Catarina, it became synonymous with reliable home appliances across Latin America. Over the decades, the brand underwent significant corporate transitions following the merger of Consul and Brastemp to form Multibrás.
Today, the brand is part of the global portfolio of the Whirlpool Corporation. While Whirlpool is an American multinational, products branded as Consul for the Brazilian market are predominantly manufactured within massive industrial complexes in Brazil, such as those in Joinville and Manaus. This local manufacturing presence allows the brand to maintain its strong identity as a household staple in Brazilian kitchens while benefiting from the global supply chain and engineering standards of its parent company.
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