Roméo Advent Calendar for Dogs

Roméo is a well-known private label brand belonging to the Aldi retail group, specifically developed to provide affordable and nutritious food and treats for dogs. This holiday-themed product is an advent calendar containing 24 individual treats, designed to involve pets in the Christmas countdown festivities.

The brand was originally established by Aldi in Germany to serve its European discount supermarket network. As a private label, the production of Roméo products is outsourced to various specialized pet food manufacturers across Europe (primarily in Germany, Austria, and the Netherlands) depending on the specific product line and regional supplier contracts.

Today, the brand remains under the ultimate ownership of the Aldi Group (split between Aldi Nord and Aldi Süd). It serves as a core pillar of their pet care department in countries like France, Germany, and Belgium, offering a wide range of wet food, dry kibble, and specialty snacks like the one shown in this image.