Native Moisturizing Shampoo

Native is a personal care brand that gained significant popularity for its focus on clean, simple ingredients. Originally launched with a focus on natural deodorant, the brand was founded in San Francisco, California, in 2015 by Moiz Ali. Its philosophy emphasizes transparency, often listing ingredients alongside their common-language purpose on the back of the packaging.

Following its rapid growth and success in the direct-to-consumer space, the brand was acquired by the consumer goods giant Procter & Gamble (P&G) in 2017. Under P&G's ownership, Native has expanded its presence into major retailers across North America and diversified its product line to include hair care, body wash, and facial care. While the brand maintains its headquarters in the United States, its manufacturing operations are primarily focused within North America to serve its primary consumer base in Canada and the United States.