Paseo King Size 4 Ply Toilet Paper

Paseo is a premium tissue brand that entered the New Zealand and Australian markets to provide a luxury alternative in the household paper category. Known for its 'Luxury Without Compromise' positioning, the brand focuses on high-quality materials, offering products like this 4-ply King Size toilet tissue which features larger and thicker sheets compared to standard offerings.

While the Paseo brand is part of the global portfolio of Asia Pulp & Paper (APP), the products sold in New Zealand are typically manufactured locally. This is facilitated through Cottonsoft Ltd, a major New Zealand tissue converter. This localized production ensures that the bulky paper products do not have to be shipped long distances, while utilizing the technical expertise and parent company resources of its international owner.

Today, the brand is owned by Asia Pulp & Paper (APP), one of the world's largest pulp and paper companies headquartered in Indonesia. In New Zealand, the brand is managed and distributed by Cottonsoft, which has been a subsidiary of the APP group since the mid-2000s, solidifying the brand's place as a staple in Kiwi households.