The Today Project Kids Shampoo & Gel

The Today Project is a contemporary 'clean beauty' brand that focuses on sustainable packaging and natural ingredients. Its kids' line, including the Almond Sunshine shampoo and gel, is designed for sensitive skin and uses eco-friendly aluminum bottles and concentrated formulas to reduce plastic waste.

Originally founded in Spain, the brand emphasizes transparency and local sourcing for its plant extracts. It operates as an independent brand under the original founding entity, focusing on a direct-to-consumer and boutique retail model within Europe, primarily serving the Spanish market and international customers through their digital storefront.