NYX Professional Makeup The Face Glue Setting Spray

NYX Professional Makeup, represented here by its "The Face Glue" setting spray, is a globally recognized cosmetics brand known for providing professional-grade products at an accessible price point. The brand was founded in 1999 by Toni Ko in Los Angeles, California, with the goal of creating high-quality makeup for artists and enthusiasts alike. Its origins are deeply rooted in the vibrant, diverse beauty culture of Los Angeles.

Over the years, NYX transitioned from a niche brand to a powerhouse in the beauty industry. In 2014, it was acquired by the French personal care giant L’Oréal. Today, NYX operates as a subsidiary under L’Oréal’s Consumer Products Division. This acquisition allowed the brand to expand its global distribution while maintaining its identity as a "digital-first" brand that leans heavily into community and social media trends.

While the brand's creative heart remains in the United States, its manufacturing processes are distributed globally to meet high demand across international markets. Products are typically manufactured in various locations including the United States, China, and Taiwan, depending on the specific formulation and packaging requirements of the product line.