Holo Taco Nail Polish

Holo Taco is an American boutique nail polish brand launched in 2019 by Cristine Rotenberg, a popular YouTube personality known as 'Simply Nailogical.' The brand quickly gained international notoriety for its high-quality, 'holo' (holographic) formulations, which cater to the enthusiast nail art community. The name of the brand stems from a long-running joke in Rotenberg’s videos where she refers to a holographic top coat as a 'holo taco.'

The products are primarily formulated and manufactured in the United States. Holo Taco remains an independent company under the leadership of its original founder, ensuring that the creative direction and product standards stay aligned with the brand's original vision of providing specialty glitters, cremes, and specialty finishes that are often difficult to find in mainstream cosmetic aisles.