Giovanni Direct Leave-In Weightless Moisture Conditioner

Giovanni Eco Chic Hair Care was founded in 1979 by Arthur Guidotti, a hairstylist and salon owner in Hollywood, California. The brand emerged during the early peaks of the natural product movement, focusing on bridging the gap between natural ingredients and salon-quality performance through its 'Eco Chic' philosophy.

Most Giovanni products are formulated and manufactured in California, USA. The brand remains unique in the beauty industry as it continues to be family-owned and operated by the Guidotti family, resisting the trend of acquisition by large global conglomerates. Their product lines emphasize sustainable packaging, vegan formulations, and the exclusion of harsh chemicals like sulfates and parabens.