Jumbo Appelsap

Jumbo Appelsap is a private-label apple juice offered by Jumbo Supermarkten, one of the largest grocery chains in the Netherlands. The product is marketed as 'puur genieten' (pure enjoyment) and contains 100% juice made from concentrate. It is part of Jumbo's extensive range of own-brand products designed to offer quality at a competitive price point.

The brand originates from the Netherlands, where the van Eerd family founded the precursor to the modern Jumbo supermarket chain in Veghel. As a private label, the product is primarily manufactured in the Netherlands or neighboring European countries to supply its Dutch and Belgian retail locations. The brand remains under the ultimate ownership of Jumbo Groep Holding B.V., which continues to be a privately-held family business headquartered in Veghel.