Mjau Senior 7+ minced meat in gravy

Mjau is a well-established Swedish brand specializing in cat food, known for its emphasis on natural ingredients and local production. The brand traces its roots back to the Doggy AB production facility in Vårgårda, Sweden, which has been producing pet food since 1903. The specific product shown is Mjau Senior 7+ with minced meat in gravy, formulated specifically for the nutritional needs of older cats.

The brand has undergone several ownership changes in recent years. While it originated under Doggy AB (part of the Lantmännen group historically), it was later acquired by the investment firm NDX Group. In 2020, it became part of the Partner in Pet Food (PPF) group. Under PPF's ownership, Mjau continues to leverage its Swedish heritage and its Vårgårda manufacturing base, which remains one of the largest pet food production sites in Northern Europe, though the wider group operates facilities across several European nations.