Zeta Ekologisk Olivmix

Zeta Ekologisk Olivmix is a premium blend of organic pitted olives, primarily sourced and produced in Greece. The brand, Zeta, was founded in Sweden by Fernando Di Luca in 1971. Fernando, an Italian immigrant, sought to introduce the Mediterranean diet and high-quality olive oils and deli products to the Swedish market. The brand has since become synonymous with Italian and Mediterranean flavors in Scandinavia.

The product is managed by the family-owned company Di Luca & Di Luca AB. While the brand evokes Italian culinary traditions, it is a Swedish-based enterprise that sources authentic ingredients from across the Mediterranean, including Greece, Italy, and Spain. The ultimate ownership remains with the Di Luca family through Gruppo Di Luca, maintaining its status as a private, family-steered company headquartered in Stockholm, Sweden.