Daz Laundry Powder

Daz is a well-known laundry detergent brand that has been a staple in British households since its launch in 1953. Positioned as a more affordable alternative within its parent company's portfolio, it is famous for its long-running 'cleaner than clean' advertising campaigns. The brand is primarily focused on the UK and Ireland markets, offering a variety of formats including powders, liquids, and pods.

While the brand was originally developed in the United Kingdom, manufacturing takes place across several European facilities to serve domestic markets. The brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G), which manages Daz alongside other major laundry brands like Ariel and Fairy.