Viva Fruit Juices and Nectars

Viva is a prominent Macedonian juice brand that has established itself as a leader in the regional beverage market. The brand is produced by the Viva Fresh (Vitaminka AD) facilities, emphasizing high-quality fruit processing and local manufacturing within North Macedonia. Their product line spans various categories including 100% juices, fruit nectars, and specialized vitamin-enriched blends like the ACE cocktail line.

Originally founded by the company Viva Fresh in Skopje, the brand has grown significantly to become a household name across the Balkans. In recent years, the brand's production and distribution have been closely associated with the larger Vitaminka AD Prilep group, which is one of the most significant food and beverage conglomerates in the country. This ownership ensures that the brand benefits from extensive regional distribution networks and modern production standards. The products are primarily manufactured at their facility in Skopje, North Macedonia, using both local and imported fruit concentrates depending on the flavor profile.