Panrico sliced bread

Panrico is an iconic Iberian brand with a rich history in the baking industry, dating back to 1962. It was established through the partnership of the Rivera and Costafreda families in Spain. The name itself is an abbreviation of 'Pan Rivera y Costafreda'. Throughout the decades, it became a household name for sliced bread, buns, and pastries across the Iberian Peninsula.

In recent years, the brand underwent significant corporate restructuring. Following the acquisition of the Panrico group by Bimbo, the bread business was divested to comply with competition regulations. This led to Adam Foods acquiring the Panrico bread and buns business. Today, the brand continues to operate with a focus on traditional recipes updated for modern dietary needs, such as vegan and lactose-free options.

Manufacturing remains centered in Spain, utilizing several large-scale industrial bakeries to supply both the Spanish and Portuguese markets. The brand is currently under the stewardship of Adam Foods, a prominent Spanish food group that also manages other historic local brands.