Deliciously Ella snacks and cereals

Deliciously Ella was founded in 2012 by Ella Mills (née Woodward) as a way to share her journey back to health through plant-based eating. What began as a food blog evolved into a best-selling cookbook series, a popular restaurant in London, and a widely distributed range of grocery products including oat bars, granolas, and snacks.

Initially built as an independent family-run business alongside her husband Matthew Mills, the brand became a prominent name in the UK's health and wellness sector. In late 2024, the brand entered a new chapter when it was acquired by the Swiss food group Hero. This acquisition was aimed at scaling the brand's presence internationally while maintaining its commitment to natural, plant-based ingredients.