Made O'Meter
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Quellbrunn is a private label brand of bottled water primarily sold through the German discount supermarket chain ALDI. This specific product, Naturell Altmühltaler Quelle, originates from the Altmühltal region in Bavaria, Germany. It is bottled at the source to maintain its mineral composition.
Historically, the Altmühltaler Mineralbrunnen company was the primary producer. However, in recent years, there have been significant acquisitions in the German water market. Most of the production and branding rights associated with the Altmühltaler source and the Quellbrunn label for ALDI are managed under the umbrella of the Schwarz Group (the parent company of Lidl and Kaufland) following strategic buyouts of bottling plants, although ALDI maintains the Quellbrunn trademark for its stores. The brand reflects the efficiency of the German retail system, focusing on local sourcing to reduce logistics costs and environmental impact.
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