Piraquê Cookies and Snacks

Piraquê is a renowned Brazilian brand founded in 1950 in Rio de Janeiro by the Colombo family. It became iconic for its original recipes and distinct packaging aesthetics, particularly known for its crackers, guava-filled biscuits, and the famous 'Carioca' style snacks. For decades, it remained a family-owned staple of the Brazilian domestic market.

In 2018, the brand underwent a major ownership shift when it was acquired by M. Dias Branco S.A., the leader in the biscuits and pasta market in Brazil. This acquisition allowed Piraquê to expand its distribution footprint significantly across South America. Today, the products are primarily manufactured in the state of Rio de Janeiro, upholding the traditional quality that made the brand a household name while benefiting from the industrial scale of one of the world's largest food conglomerates.