Água Pura bottled water

Água Pura is a well-known brand of bottled water, widely distributed in the Portuguese market. The brand focuses on providing spring or mineral water of natural origin, adhering to strict hygiene and quality standards. Historically, it has been a popular choice for household and retail consumption due to its competitive pricing and balanced mineral profile.

The brand is part of the vast portfolio of Grupo Jerónimo Martins, one of the largest retail and distribution conglomerates in Portugal. The water is typically sourced and bottled from local springs within Portugal to ensure freshness and minimize the carbon footprint associated with long-distance transportation. Over the years, Água Pura has maintained a strong presence in Pingo Doce and Recheio stores, representing a successful private label model that effectively competes with international water brands.