Made O'Meter
Discover where a brand or product originates
Puma is a renowned German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler, following a split from his brother Adolf (who founded Adidas), the brand has its roots deeply embedded in the sporting history of Herzogenaurach, Germany. The brand iconic 'cat' logo represents the speed and agility associated with its performance products.
While the brand was born and is still headquartered in Germany, its manufacturing is globally distributed. Most Puma apparel is produced in key textile hubs across Asia, including Vietnam, Cambodia, China, and Bangladesh, as well as locations in Turkey and South America. Ownership has evolved significantly over the years; for a long period, it was part of the Kering group, but today it operates as a publicly traded independent entity (PUMA SE), with the Artemis Group (controlled by the Pinault family) remaining a significant shareholder. The brand continues to be a leader in the global sportswear market, blending performance technology with high-fashion collaborations.
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