Lavazza Lungo Caffè Crema coffee capsules

Lavazza is one of Italy's most iconic coffee brands, founded in 1895 by Luigi Lavazza in Turin. Initially starting as a small grocery store on Via San Tommaso, the founder achieved fame by inventing the concept of coffee blending—mixing different types of coffee beans to suit the tastes of customers. This innovation revolutionized the industry and turned the brand into a global leader.

Today, the company remains a family-owned business, operated by several generations of the Lavazza family through their holding company, Finlav S.p.A. While it operates manufacturing facilities in various locations—including France, Brazil, and India to serve local markets—the majority of its traditional espresso production, including its premium capsules, is primarily centered in Italy. The brand is synonymous with Italian coffee culture and continues to be headquartered in Turin, where it was founded over a century ago.