Rituals The Ritual of Dao Body Cream

Rituals is a Dutch cosmetics brand founded in 2000 by Raymond Cloosterman, aiming to transform daily routines into meaningful rituals. The company is headquartered in Amsterdam, Netherlands. While the brand draws heavy inspiration from Asian traditions and philosophies, its manufacturing is primarily based in Europe to ensure quality standards, with specific products being produced in countries like Germany and the Netherlands.

Ownership remains largely independent, with the founder still at the helm. Rituals operates as a global lifestyle brand with a strong focus on sustainability and B-Corp certification. The 'Ritual of Dao' collection specifically focuses on finding inner peace through the ancient Chinese philosophy of Yi Dao.