Monster Nalu Energy Drink

Nalu is a refreshment-focused energy drink brand that originated in the Benelux region (Belgium, Netherlands, Luxembourg). It was originally developed by The Coca-Cola Company to provide a lower-calorie, fruit-juice-based alternative to traditional high-intensity energy drinks. The brand's identity is heavily inspired by Hawaiian surf culture, with 'Nalu' meaning 'wave' or 'surf' in Hawaiian.

In 2015, as part of a strategic brand swap, The Coca-Cola Company transferred its energy drink portfolio, including Nalu, to Monster Beverage Corporation. While the brand remains highly popular in its original European markets, it is now under the global stewardship of Monster. Production typically occurs in various regions across Europe to serve local markets, including Ireland and the Netherlands, with distribution often still handled through Coca-Cola's extensive bottling network.