Rimmel London Lasting Finish 35 Hour Foundation

Rimmel London, officially known as Rimmel, is one of the world's oldest and most iconic cosmetics brands. Founded in 1834 by Eugène Rimmel in London, United Kingdom, it began as a perfumery and eventually revolutionized the beauty industry by creating some of the first non-toxic mascaras. The brand's identity is deeply rooted in the 'London Look,' portraying a gritty, urban, and trendy aesthetic that remains influential in the global beauty market.

Today, Rimmel is owned by Coty Inc., a major American multinational beauty company. While the brand originated in the UK, its manufacturing network is extensive to support global distribution, with production facilities located in the United Kingdom, Europe, and the United States. Under Coty's ownership, Rimmel has maintained its position as a leading drugstore beauty brand, focusing on high-performance formulas like the Lasting Finish 35 Hour Foundation and clean, vegan beauty initiatives.

As of 2026, the brand continues to operate as a core pillar of Coty's consumer beauty division. Its products are distributed worldwide through various subsidiaries and local distributors, ensuring the 'London Look' remains accessible to consumers in over 40 countries. The brand remains synonymous with British high-street fashion and accessible, high-quality makeup.