Swizzels Mini Sweet Mix

Swizzels, originally known as Swizzels Matlow, is one of the most enduring and beloved confectionery brands in the United Kingdom. Founded in the late 1920s in London before moving to Derbyshire, the brand has become synonymous with iconic British sweets such as Love Hearts, Refreshers, Drumsticks, and Parma Violets. The brand's history is rooted in a partnership between the Matlow and Dee families, who established a legacy of creating unique, fizzy, and chewy textures that have remained popular for generations.

The manufacturing of Swizzels products remains primarily centered in New Mills, Derbyshire, at a historic factory that has been the brand's home since World War II. This facility handles the production of their extensive variety mixes and individual candy lines, maintaining a commitment to traditional British confectionery standards. Despite evolving over the decades, the company has preserved its status as a significant local employer and a major exporter of British-made sweets to international markets.

Ownership of Swizzels has remained remarkably stable, staying within the founding families for nearly a century. As of 2026, the company continues to operate as an independent British entity under the ultimate ownership of Swizzels Matlow (Holdings) Ltd. This independence has allowed the brand to maintain its distinct heritage and focus on innovation while staying true to the original recipes that made it a household name. The company is recognized for its ability to adapt to modern dietary needs, with many of its products being reformulated to be suitable for vegans and vegetarians.