Fruit-tella Chewy Sweets

Fruit-tella is a widely recognized brand of chewy candy, originally created in the Netherlands in 1931 by the Van Melle family. The brand gained popularity for its use of real fruit juice and natural flavors, distinguishing it from many synthetic confectionery options of its time.

Today, the brand is owned by Perfetti Van Melle, one of the largest confectionery and gum manufacturers in the world. While the brand has Dutch roots, it is considered an Italian-Dutch brand following the merger of Perfetti and Van Melle in 2001. Manufacturing occurs in several countries across Europe and Asia to serve global markets, with significant production facilities in Italy, the Netherlands, and India.

As part of the Perfetti Van Melle portfolio, Fruit-tella shares its corporate umbrella with other iconic brands like Mentos and Chupa Chups. The brand continues to focus on its identity as a fruit-based treat, often emphasizing its commitment to natural ingredients in its marketing campaigns.