K-Classic Brillen-Putztücher eyeglass wipes

K-Classic is the internationally recognized private label brand of Kaufland, a prominent German hypermarket chain. Originally established in Germany, the brand was created to provide consumers with high-quality daily essentials ranging from groceries to household cleaning supplies at competitive price points.

The eyeglass cleaning wipes (Brillen-Putztücher) shown in the image are a standard household cleaning utility. While Kaufland sources its private label products from various specialized manufacturers across Europe to ensure logistical efficiency, the primary production and quality control for K-Classic household goods are centered in Germany.

The brand is owned by the Schwarz Gruppe, a global retail powerhouse that also operates the Lidl supermarket chain. As of 2026, the Schwarz Gruppe remains one of the largest retailers in the world, maintaining its headquarters in Neckarsulm, Germany.