Cipster The Original

Cipster is an iconic Italian savory snack known for its distinctive box packaging and thin, crunchy potato petals. Launched in Italy in 1969, the brand quickly became a cultural staple, recognized by its catchy 'croccantezza irresistibile' (irresistible crunchiness) slogan.

The product is primarily manufactured in Italy, sustaining its heritage as a classic local snack. While it was originally developed under the Saiwa umbrella, the brand has transitioned through various corporate mergers and acquisitions over the decades.

Today, Cipster is owned by Mondelēz International, one of the world's largest snack companies. It is managed in the Italian market through the subsidiary Mondelez Italia, maintaining the original recipe and iconic red branding that consumers have known for over half a century.