Abu Kass Indian Basmati Parboiled (Mazza) Rice

Abu Kass is a prominent Middle Eastern brand specializing in high-quality basmati rice. The brand is particularly well-known for its 'Mazza' (parboiled) rice, which is prized for its long grains and ability to remain fluffy after cooking. While the brand is managed out of Saudi Arabia, the rice itself is sourced from the fertile plains of India, specifically targeting the premium long-grain varieties that the region is famous for.

The brand is owned by the Babaker Group, based in Saudi Arabia. Babaker is one of the largest food distribution companies in the region, managing the sourcing, parboiling, and global distribution of Abu Kass products. The manufacturing process typically involves harvesting in India followed by specialized parboiling and packaging to meet the strict quality standards of the Gulf and international markets.