Flor Nenuco fabric softener

Flor is a prominent Spanish brand of fabric softener, widely recognized for its long-lasting freshness and collaborative scents, such as the iconic 'Nenuco' fragrance featured on this packaging. The brand was originally developed in Spain to cater to the domestic laundry care market, emphasizing garment softness and aromatic durability.

Today, Flor is owned by Reckitt Benckiser (Reckitt), a British multinational consumer goods company. While the brand remains a staple in the Spanish and Southern European markets, its production is integrated into Reckitt's global supply chain, with major manufacturing facilities located in Iberia. The ultimate parent company, Reckitt, is headquartered in Slough, United Kingdom, and manages a vast portfolio of health, hygiene, and nutrition brands.