Øgo Loppefrøskaller

Øgo Loppefrøskaller is a dietary fiber product consisting of psyllium husks, used primarily for digestion and baking. The Øgo brand is a private label range developed by Salling Group, Denmark's largest retailer, specifically for its discount supermarket chain, Netto. The brand focuses on organic and budget-friendly health products. While the brand is Danish, the psyllium husks (Plantago ovata) are typically sourced from global producers, commonly India, and packed for the Danish market.

The brand is entirely owned by Salling Group, which operates diverse retail chains across Denmark and northern Europe. The Øgo line is part of a broader strategy to provide high-quality organic alternatives under an accessible private label, ensuring that sustainable food choices remain affordable for consumers. Although Netto is the primary distributor, the brand's identity and development are managed centrally at Salling Group's headquarters.