Husk Psyllium

Husk Psyllium is a well-known fiber supplement originally developed in Denmark. The brand is centered on the use of psyllium husks (Plantago ovata), which are known for their high content of soluble dietary fiber that aids in digestion and cholesterol management. The brand has been a staple in the Nordic health food market for decades.

Historically, the brand was part of the Danish company Wörishöfer, which was later acquired by Orkla. Today, Husk is managed under the Orkla Care division. While the raw psyllium materials are typically sourced from India (the primary global producer of Plantago ovata), the final processing, quality testing, and packaging for the European market are primarily handled in Denmark.

As of 2026, the brand remains under the ultimate ownership of Orkla ASA, a leading Norwegian industrial conglomerate. Orkla has focused on expanding the Husk brand into various sub-categories, including 'Husk Psyllium Mavebalance' and versions supplemented with lactic acid bacteria, maintaining its position as a market leader in the digestive health segment.