Surf Chips Original

Surf Chips is a private label brand primarily associated with the European retail group Auchan. These stacked potato crisps are modeled after popular international brands, offering a price-conscious alternative for consumers. The product displayed is the 'Original' salted flavor, packaged in a distinctive cylindrical tube designed for maintaining crisp freshness.

While the brand is rooted in France through its parent company Auchan, the manufacturing of Surf Chips often takes place across multiple countries in Europe, depending on the specific supply chain and regional distributor. Auchan, founded by Gérard Mulliez in 1961, remains one of the world's largest retailers and is still largely controlled by the Mulliez family through the Association Familiale Mulliez (AFM).