Prada

Prada is a cornerstone of global high fashion, tracing its roots back to 1913 when Mario Prada opened a luxury travel goods shop in the Galleria Vittorio Emanuele II in Milan. The brand gained international prestige after Mario's granddaughter, Miuccia Prada, took the helm in 1978 and transformed it into a powerhouse of avant-garde design and intellectual luxury. Known for its 'ugly chic' aesthetic and the iconic use of industrial Saffiano leather and black nylon, Prada has defined modern luxury for over a century.

Today, the company remains a bastion of Italian craftsmanship. While the vast majority of its high-end leather goods, footwear, and bespoke apparel are manufactured in Italy to ensure 'Made in Italy' quality standards, the group also utilizes specialized facilities in other regions for specific product lines. The brand is managed as a listed entity on the Hong Kong Stock Exchange but maintains its soul and strategic headquarters in Milan.

The Prada Group is the ultimate owner of the brand, which also oversees Miucci Prada's younger line, Miu Miu, as well as Church’s footwear and Carshoe. The family-led structure persists, with Patrizio Bertelli and Miuccia Prada having played the primary roles in pivoting the business into a global conglomerate that balances traditional artisanal techniques with innovative, sustainable practices like the Re-Nylon initiative.