McVitie's Hobnobs biscuits

McVitie's Hobnobs are a quintessential British oat-based biscuit originally launched in 1985. The brand itself traces its heritage back to 1830, when Robert McVitie opened a provision shop in Edinburgh, Scotland. Over the next century, the company grew into one of the world's most recognizable biscuit manufacturers.

Today, the product is primarily manufactured in the United Kingdom, specifically at the Harlesden bakery in North London, which is one of the largest biscuit production facilities in Europe. While the brand has historical roots in Scotland and its product packaging often references its British identity, the ultimate ownership has transitioned over the years.

Starting in 2014, McVitie's was acquired by the Turkish conglomerate Yıldız Holding. In 2016, the brand was consolidated under pladis Global, a subsidiary of Yıldız Holding headquartered in London. As of 2026, the brand remains under the ultimate control of the Ülker family via Yıldız Holding in Türkiye, continuing its presence as a global snacking powerhouse.