Lotus Emira

Lotus is a legendary British automotive enthusiast brand founded by Colin Chapman and Colin Dare in 1948. Known for its philosophy of simplified engineering and lightness, the brand established itself as a pioneer in both Formula 1 and high-performance road cars. The Lotus Emira, the brand's latest mid-engine sports car, represents the pinnacle of this traditional engineering before the company transitions toward its future electric lineup.

While the brand's headquarters and primary manufacturing facility remain at the historic Hethel factory in Norfolk, England, its financial and strategic ownership has shifted significantly over the decades. Today, Lotus is a truly international venture, blending British design heritage with global industrial scale. The manufacturing of sports car models like the Emira continues in the UK, while the brand's electric 'lifestyle' vehicles, such as the Eletre, involve manufacturing facilities in China to leverage advanced EV technology and supply chains.

Under its current ownership structure, Lotus is part of a multinational portfolio that provides the capital necessary for its transition into the luxury electric market. This global backing ensures the brand can innovate while maintaining its reputation for world-class handling and driver-centric performance.