Reima Outerwear

Reima is a globally recognized Finnish brand specializing in premium functional kids' wear. Founded in 1944 in Kankaanpää, Finland, the company initially produced workwear from leftover military materials before shifting its focus to children's outdoor clothing in the 1950s. The brand is famous for its 'Reimatec' technology, which introduced waterproof, breathable fabrics to the children's market, ensuring kids could play comfortably in all weather conditions.

While the design and technical development of Reima products remain anchored in Finland, manufacturing is outsourced to specialized factories primarily located in Asia, including China, Vietnam, and Sri Lanka. These partners are chosen based on their expertise in technical gear and adherence to high sustainability and ethical standards. Reima has become a leader in eco-friendly apparel, often utilizing recycled materials and fluorocarbon-free treatments.

Since 2026 and currently, Reima is owned by private equity investors, following several transitions including ownership by Riverside Company and later Mandatum Asset Management. The brand continues to be headquartered in Vantaa, Finland, maintaining its Nordic heritage while operating as a major international player in the kids' performance apparel sector.