Newline Athletic Wear

Newline is a performance-driven sportswear brand with deep roots in the military and endurance sports world. It was founded in Denmark in 1981 by Helge Petersen, who used his expertise in parachuting and military training to develop breathable, windproof clothing for runners and athletes. The brand became well-known for its high-quality fabrics and functional designs that cater to elite runners and outdoor enthusiasts.

In 2020, Newline was acquired by the Danish sports conglomerate hummel A/S. Today, the brand operates as part of the hummel portfolio, benefiting from its parent company's global logistics and distribution networks. While the design and heritage remain Danish, manufacturing is conducted in various locations across Europe and Asia, adhering to modern supply chain standards. Newline continues to be a specialist label focusing on technical running gear, cycling wear, and functional fitness apparel.