Define Moroccan Argan Oil Shampoo

Define is a prominent Norwegian hair care brand developed in collaboration with Scandinavian hair stylists. Originally launched by Lilleborg (a subsidiary of Orkla), the brand focuses on salon-quality results for the retail market.

The brand has a strong heritage in Norway, where it remains one of the market leaders in the hair care category. The products are typically manufactured in Norway at Orkla's production facilities, ensuring high standards that cater specifically to Nordic hair types.

As of the mid-2020s, the brand continues to be a key asset in Orkla's Home and Personal Care portfolio. Orkla ASA, headquartered in Oslo, is a leading industrial conglomerate in the Nordic and Baltic regions, managing a vast range of consumer goods brands across food, health, and personal care sectors.