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Maribel is a private label brand primarily sold through the German supermarket chain Lidl. The brand offers a wide range of fruit preserves, jams, and spreads. While the brand is identified with Lidl's distribution network across Europe, its products are manufactured by various contracted food processing companies.
Historically, many of the fruit preserves under the Maribel label are produced in Germany, although manufacturing can take place in other European countries depending on the specific product line and local supply chain logistics for retailers like Lidl. The ultimate ownership lies with the Schwarz Group, a multinational retail conglomerate that manages both Lidl and Kaufland, making it one of the largest retail groups globally. This ownership structure ensures that Maribel products are distributed extensively across Lidl’s international presence, spanning more than 30 countries.
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