Dash 2en1 Envolée d'Air liquid detergent

Dash is a well-known laundry detergent brand with a long history in the European market. This specific product, Dash 2en1 Envolée d'Air, is marketed for its integrated freshness from Lenor. The packaging explicitly features the French flag with the text 'Fabriqué en France', indicating its local production in the French market.

While the brand was originally created by Procter & Gamble (P&G), its ownership has transitioned over time. In 2021, Procter & Gamble completed the sale of the Dash brand in several European territories to the Italian multinational group, Bolton Group. This strategic shift allows Bolton Group to expand its presence in the home care sector while P&G focuses on other global core brands like Ariel.