Blixer Citrus Toilet Block

Blixer is a private label brand primarily associated with Action, a leading non-food discount retailer in Europe. The brand focuses on providing budget-friendly household cleaning solutions, including these citrus-scented toilet rim blocks designed to clean, freshen, and prevent limescale buildup.

The manufacturing of Blixer products typically occurs in various locations across Europe and Asia, depending on the specific product line and current sourcing agreements. As an in-house brand, the ultimate ownership lies with Action B.V., which is headquartered in the Netherlands and managed by larger private equity firms like 3i Group.