Vitress Hair Freshener

Vitress is a popular hair care brand that originated in the Philippines, specifically developed to address hair grooming needs in tropical climates. It first gained fame for its hair cuticle coats and serums before expanding into the 'Hair Freshener' and mist category. The brand is designed to eliminate odors from pollution, smoke, and sweat using specialized 'InstaFresh' technology.

The brand was originally created by Splash Corporation, a major Filipino personal care company. In 2019, the brand's ownership shifted when the Indian multinational consumer goods giant, Wipro Consumer Care & Lighting, acquired Splash Corporation. Today, Vitress is marketed globally, particularly in Southeast Asia and South Asia, benefiting from Wipro's extensive distribution network.