Freshpet Vital refrigerated pet food

Freshpet Vital is a premium line of refrigerated pet food designed to provide pets with fresh, minimally processed nutrition. The brand distinguishes itself from traditional kibble by using gently steamed ingredients that must be kept refrigerated, mimicking a more natural diet for dogs and cats. The Vital line often focuses on grain-free recipes and specific proteins like bison, beef, and salmon, supplemented with antioxidant-rich fruits and vegetables.

The brand was founded with a mission to revolutionize the pet food industry by moving away from highly processed, shelf-stable products. All Freshpet products, including the Vital line, are primarily manufactured in the United States, specifically at their 'Freshpet Kitchens' located in Bethlehem, Pennsylvania. The company emphasizes sustainable manufacturing practices, including wind-powered facilities and zero-waste-to-landfill initiatives.

Freshpet remains an independent, publicly traded company (FRPT on the NASDAQ). While many premium pet food brands have been acquired by large global conglomerates like Mars, Nestlé, or General Mills, Freshpet has maintained its corporate independence to focus exclusively on the refrigerated pet food category.