Made O'Meter
Discover where a brand or product originates
Tassal is a premier Australian seafood brand, synonymous with high-quality Tasmanian Atlantic salmon. Founded in 1986, the brand began its operations in the pristine waters of Tasmania, utilizing the region's ideal environmental conditions to pioneer large-scale salmon farming in Australia. The product shown, Smoked Tassie Salmon, is a staple in Australian supermarkets, known for its ready-to-eat convenience and nutritional profile rich in Omega-3.
Historically an independent public company listed on the Australian Securities Exchange, Tassal underwent a significant ownership change in late 2022. It was acquired by Cooke Inc., a family-owned global seafood giant based in Canada. Despite this international ownership, Tassal continues to operate primarily within Australia, maintaining its extensive farming and processing facilities across Tasmania and other regions. This allows the brand to maintain its 'Made in Australia' status, utilizing local labor and resources while benefiting from the global supply chain and expertise of its Canadian parent company.
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